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FRAGMENT LOGO PLUS
FRAGMENT LOGO FULL
Watch the full Behind The Hype video above. In 2020, fragment also collaborated with HYPEBEAST for a collection of everyday essentials. He pulled the lightning bolt logo idea from a previous project titled Electric Cottage and found the word fragment by looking in the dictionary.įragment first began collaborating with Nike in 2010, establishing a longstanding partnership with the footwear giant that continues today. In the late 1990s, he left GOODENOUGH to launch fragment design, putting the idea of collaboration at the forefront of his business. In 1990, Fujiwara launched his own apparel label, GOODENOUGH, later teaming with Porter Yoshida on a collection of bags that helped popularize the idea of brand collaborations. He also hosted a column on fashion and culture trends called Last Orgy, steadily becoming a mainstay in Japan’s import of Western style. He was heavily involved in Japan’s Western music scene, becoming one of the country’s first freelance DJ’s. Over the course of his more than 40-year career, Fujiwara has drawn influence from global culture, stemming from his travels in the 1980s where he bore witness to the energetic punk scene in London and the rise of hip-hop in New York. Often dubbed “the godfather of streetwear,” Fujiwara has been cited as a cultural influence by artists and designers like Takashi Murakami and Virgil Abloh. The Japanese designer has also lent his signature touch to other noteworthy collaborations with brands like Pokemon, Maserati, Moncler, Levi’s, Beats by Dre, and Louis Vuitton, to name a few. Everything with a Fragment logo on it usually does.Fujiwara recently teamed up with Travis Scott to launch a surprise merch collection late last month, alongside a highly-anticipated Travis Scott x fragment design x Air Jordan 1 Low, set to release this weekend. In other words: If you can’t beat the bots to score this exclusive laptop, you better believe they’re going to fetch ridiculous prices in the resale market. MSI says there will only be 500 units released in the U.S. Limited to 686 units - Naturally, this limited edition laptop bundle, which includes the special black-themed laptop, a sleeve a wireless mouse, and a mouse pad will be extremely limited when it hits the MSI Store in October for $2,699. The renowned designer is partnering up with MSI to release a stealth black “Creator Z16 Hiroshi Fujiwara Limited Editon” laptop bundle sporting Fragment’s iconic dual thunderbolt logo. Next up for Fujiwara and Fragment to turn upside down: laptops. His imprint, Fragment Design, which frequently collaborates with brands like Nike, Louis Vuitton, and Pokémon, and multidisciplinary artists like Travis Scott release limited products that end up coveted by hypebeasts.
Hiroshi Fujiwara needs no introduction in the streetwear world.
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